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Consumer Rights Awareness Online Training Course
Course Description Are you aware of your consumer rights? By staying savvy with your consumer rights, you can avoid getting swindled or duped, collect the compensation that you are entitled to and steer clear of misleading advertising.Awareness of your consumer rights can also help you stay one step ahead of unscrupulous sellers and unethical marketing campaigns. Every consumer is entitled to certain basic rights and any violation renders you liable for compensation. As a consumer, you can file your complaint in consumer courts and get the company blacklisted if they have breached their contract with you. Awareness of consumer rights helps improve fair trade practices and provides a balance of power between sellers and consumers.What's Covered in the Course? How to define consumer rights, why they are important and how it helps to be aware of your rights The fundamental consumer rights available to every customer including right to choose, right to be informed, right to safety, right to basic needs and so on How sale and purchase agreements work and what to do in case of violation of contract How to identify unfair business terms and what to do if you are a victim of unethical practices How to block, stop or complain about unsolicited direct marketing communications and how to protect your right to privacy Benefits of Taking This Course: There will be reduced likelihood of getting duped or swindled over purchase of products and services; you will learn how to identify a breach of contract You can enjoy your right to privacy without getting disturbed due to unwanted communications There are higher chances of enjoying more competitive prices and avoiding paying any hidden charges Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 5 and 60 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 01: What are Consumer Rights and why do they Matter? Module 02: Fundamental Consumer Rights Module 03: Consumer Contracts and Agreements Module 04: Unfair Business Practices Module 05: Unsolicited Marketing Communication and Unethical Marketing Practices Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Consumer Behavior
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment.Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more.Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability.Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.
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Consumer Behaviour
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
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Conscious Consumer
X-RAY SPEX burst back onto the scene with their latest release, "Conscious Consumer (Eco Vinyl) (Random Coloured Vinyl)". This album is a vibrant, rebellious ode to sustainability in the most punk way possible. Frontwoman Poly Styrene's iconic vocals are as powerful as ever, cutting through the chaotic instrumentals with a fierce energy that demands attention. Tracks like "Plastic Bag" and "Eco Warrior" tackle important environmental issues with a raw, unapologetic edge that only X-RAY SPEX could deliver. The use of eco-friendly vinyl adds an extra layer of depth to the album, reminding listeners that being conscious consumers doesn't have to compromise on quality. Each random coloured vinyl is a unique piece of art in itself, reflecting the band's commitment to creativity and innovation. While some may dismiss X-RAY SPEX as a relic of the past, "Conscious Consumer (Eco Vinyl) (Random Coloured Vinyl)" proves that they are still relevant and necessary in today's music landscape. This album is a reminder that punk rock isn't just about rebellion - it's also about taking a stand for what you believe in, even if it means going against the mainstream. In a world overrun by consumerism and environmental degradation, X-RAY SPEX are a breath of fresh air. "Conscious Consumer (Eco Vinyl) (Random Coloured Vinyl)" is a powerful statement that music can still be provocative, meaningful, and oh-so-fun. So grab your headphones, slap on some eco-friendly face paint, and let X-RAY SPEX take you on a wild, revolutionary ride.
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Consumer Culture
The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies.It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods.She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. The author explores the way an individual’s position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture.She also argues that this has contributed to changes in the way in which individuals belong to these social groups.The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.
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Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests.The new field of behavioral economics draws on the insights of psychology to study non-rational decision making.The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions.This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience.Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing.The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system.It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors.Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A.Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Muller, Brendan Murray, Ingrid L.C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker
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Consumer Psychology 2e
• Why do people behave and think the way they do?• What makes people choose certain products and services?• How does consumption affect our everyday lives?Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes.Written in a clear and accessible style it is an essential read for students of consumer psychology.It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours.These include: • Memory and learning• Perception and attention• Emotions• Decision making• Motivation• Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as:• Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising• Sustainable consumption and how to increase itEach chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered.Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
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Consumer Culture Theory
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers.It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis.It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.
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